Destination Downtown


The Destination Downtown Program allows employees within the DDA District to utilize existing BATA City and Village routes for their daily commute to and from work. The program utilizes funds from Traverse City Parking Services.

Interested in Participating in Destination Downtown?

A business coordinator must be designated to register employees. An annual fee will be applied for participation:

  • 1-25 Employees – $25.00
  • 26-75 Employees – $50.00
  • 76+ Employees – $100

ANNUAL FEES ARE CURRENTLY WAIVED, though a $5 per-user fee still exists to cover the cost of making and issuing cards.

Please read the Destination Downtown Program Overview to learn more about the responsibilities of the business coordinator, program fees, and if your business qualifies for program.

Destination Downtown Program Overview

Business Coordinators may email to receive the registration form. 

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